We’ve got the attention span of a flea when it comes to reading emails. We all ignore those pesky emails that look too boring to open. It’s a bit like getting bills through the post, we won’t open them unless we really have to.
So, how can you make sure that your email press releases catch the attention of the media? Try using the twitter rule – make your header punchy and attention grabbing and follow through with the first sentence in the body of the email.
Web guru and PR consultant Steve Rubel, has coined the phrase tweetify to describe this trick of getting a click-through with a first line. Try making your first sentence half the size of a 140-character tweet – and you will create a punchier first impression.
And don’t just stop there – seed your headlines into twitter and you’ll optimize the chance of your content being read. Make sure it sings to your audience though, you need to give them a reason to click.
The rule book to PR is being rewritten – so make sure that you keep ahead of the competition and keep it snappy. We humans are a lazy bunch, you need to swat us to get our attention!
If you are looking for an innovative PR campaign, brief the Exchange now!
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