Here at blur Marketing, we’re pleased to introduce guest blogger, Georgina Firth, a crowd member from blur-marketing.net. Georgina is a published journalist, corporate copywriter and Digital SEO PR in the IT, Telco and business space. Her work has included projects with 02, Chartered Institute of Marketing, Marketing Week and Panasonic. In this blog, Georgina offers her key tips to help your agency or company from gaining an unwanted marketing label- the dreaded ASBO (Anti Social Blogger Outreach)… Research is vital in order to understand the opportunities – as well as the boundaries – when incorporating blogger outreach to a campaign. Research also helps avoid blushes, negative coverage and possible law suits as standards, such as disclaimers, become obligatory. So where do you start? There are two types of bloggers out there: those which are receptive to your communication and those which are not. The bloggers who are open to your efforts can be split into two:
- Ones that are purely journalistic and linked to a publication
- Ones that are not linked to on or offline magazines or newspapers, yet keep an agenda of reporting in their own style and beat
However, while the majority of us that work in this sector may consider this naming and shaming an unfair ASBO label, these hermit bloggers have a point and a right. Pause for a moment and consider their reasons to blog: it’s for their own agenda – not yours. For example: You wouldn’t approach the deli counter at the supermarket and ask the attendant if they’d like to interview your client that makes cheese. If you did you’d likely be met with dumbfounded gazes insinuating that you’re A) Mad B) Obviously don’t understand that they are there to advise on hummus and olives C) Why the hell would they want to interview Mr Y of Cheese Inc.? Same thing with the private bloggers out there, proceed with caution. Getting publicly basted is not the objective. If in doubt – move on.