As we near the end of 2011 we’ve considered how social media marketing has changed this year. Here are the top 5 important tools and trends you must know about as you head into 2012. 1) You should be using new tools to get a grasp on how well your social strategy is working. Facebook Insights shows users and developers how visitors reach their page and which media they consume before moving on. YouTube Analytics makes it easier to manage your video content with a host of new features, like seeing how much of your video viewers watch before clicking elsewhere. Check out the new Youtube Creator Playbook too, it’s full of tips to creating shareable content. We’re still on the fence about Klout, a measure of Twitter influence. 2) Do you take advantage of Google+’ unique features? You might like Hangouts, social group video chats. Skype has a similar feature, but it’s not integrated into social media in the same way. Hangouts are exciting because you can make them public – they could work like office hours or town hall-style meetings. Public figures like Mitt Romney and the Black Eyed Peas have used the tool to engage with followers. The tool makes reaching out to customers frictionless, read this article for more. 3) When trying to reach international markets you should know which platform your target demographic favours. For example, have you heard of Viadeo? We hadn’t either, but it’s the LinkedIn of the non-English speaking world. The French company has expanded through acquiring professional networks in India, China, South America and Canada and remains more popular than LinkedIn in many countries. If you were looking to engage the BRIC countries, you’d be better off working through Viadeo than LinkedIn. Be aware of international variations in social. 4) 2011 is the year of the Tweet, and a strong Twitter presence is now an essential. Twitter-speak has permeated the Internet. For example, hashtags are now widely used on Facebook and in blog posts. You can use them to punctuate a statement or quickly touch on an idea. Twitter’s mode of economical expression appeals to a lot of different people. We wonder also if the role of Twitter in the Egyptian revolution (among others) helped raise the platform’s profile. On Twitter’s Hot Topics page Mubarak’s resignation was the most Tweeted piece of news, Cairo and Egypt the top two most mentioned places and #Egypt the most popular topic. 5) At the same time, Twitter may no longer be the best place to find answers. Question and answer site Quora is moving to centre stage instead. Users pose a question and receive well thought-out, knowledgeable answers. The quality of both the questions and answers has remained high so far, possibly because users have to complete a short tutorial before using the site. You can link your Quora profile to Facebook or Twitter which makes us think it could be a good marketing tool. You could build your reputation through helpful answers to Quora questions related to your field. For example, if you saw an accounting firm had provided over a hundred top-rated answers to questions about tax returns you’d be more inclined to hire them. Quora is still developing, but we’d recommend you keep it on your radar. Challenged by the change? Unsure of how social media can work for you? Brief the Exchange for a great social media marketing campaign.
One Response to “2011 in Social Media”
Leave a Reply