When it comes to the Internet, your cup runneth over with ways to promote your brand. From email marketing campaigns designed to target specific audiences to casting the wide net of social media into the sea of the world wide web to capture more customers, there is no shortage of ways to get word of your brand out to the people.Email A service that’s been around since the beginning of the Internet, email is the original social media. With the myriad ways there are to captivate net surfers, some may think email is outdated, but a good email marketing campaign is great for building a loyal audience. It brings about repeat sales/visits and keeps you connected with the customer. This tried and true method for getting word out to people is still being used because it works. Blog You have the most amount of control over a blog, and that makes it a fantastic place to develop your brand. Each blog is a blank slate, and you can customize it to reflect your brand in endless ways. Your color scheme, content production, font selection – all these things say something about you (and therefore, your brand) so put together an interface that will wow viewers! There are more types of blogs than there is food at the grocery store, so pick something that makes sense for your brand. If you are an illustrator, you could start a photo blog that showcases your art. Writers often start blogs where they can show off poems and stories for people who like the work or are looking for writing talent. Create the best blog for your brand! Twitter and Facebook These two goliath services are essentially two sides of the same coin. Twitter offers a global text messaging service that works for telling a lot of people about something really quickly. Facebook can hit a similarly large audience, but offers rich contextual infrastructure. The difference is that Twitter is constantly pointing to something else, whereas Facebook is designed to keep people on Facebook. If you want Twitter to work for you, you’ll have to do a few basic things: make your profile open so people can always see and retweet your messages (sharing is caring!), ride the wave of trending topics so that when people search a hashtag, you’re likely to pop up and finally, be clever. Wit is the currency of Twitter, and bon mot guarantees maximum followers. Facebook allows for a more streamlined method of sharing. Photos, videos and music are easy to post and are equipped with options like sharing, commenting and liking that ripple throughout the Internet bringing people back to you. Google+ Google+ is the newest, most high-profile entry into social networking. It’s been built on the information Google has been collecting from you for years. It’s a little Twitter, a little Foursquare, a lotta Facebook, and places existing Google services in one place for use in a social network environment. The premise of Google+ is to share information with the right people, and benefits you by allowing you to separate out your personal and business lives. All your contacts fall into Circles, and if you want to share a picture of yourself at a soccer match, you can choose to share that with just your Friends circle. On the other hand, if you’re promoting a launch event for your company you can choose to share that with your Business Contacts circle. It’s a smart, streamlined process that focuses your brand in one place, so people don’t have to follow you across the Internet; if Google is successful, a Plus profile is all you’ll need to increase awareness of your brand across multiple social media platforms. Parting Tips Only use social media that make sense. Joining networks is fun, but as a freelance screen printer, do you really need a profile on Hamster World, the social network for hamster enthusiasts? When utilizing social media to grow your brand, don’t be redundant! Many aspiring entrepreneurs get so caught up in the social networking that they over post the same information across all platforms. Use the unique qualities of each service to create a consistent whole instead of a bunch of versions of the same thing. Engage people! Showing up is half the battle, but once you have a network set up, go out and comment, link, and post. Do whatever you can to be interactive within whatever community you are in; people pay attention to the movie, not the people watching it! Holly Lee is a graduate student studying physical therapy in Florida. She enjoys yoga, running, social media and writing. She is an avid traveller, dedicated vegan and animal lover. You can check out her blog here. If you need a social media campaign for your business why not submit a brief?