Today we concentrate on LucaSebisDesign – our first interior, store and stand design partner interviewed at Friday5. ONE: Where did you get your inspiration for your designs? Every one of my projects is takes it form from everyday life, from unexpected things. For example: In the morning at the cafe with my cappuccino, my eyes are twisted around every color and forms of all the bottles of liquors and my mind start to work, so from nothing ….BANG !!!!!!! My project is there. Off course that’s not all, collecting information and really deep study of design are fundamental. And personal” touch” is a must. That is the difference between routine designers and exceptional designers. TWO: One of the areas you concentrate on is store design. What’s in your opinion the upcoming design trend in this sector? Shop projects are the “bulls-eye” of LUCASEBISDESIGN. We try to get inside our customers’ minds before my hand goes anywhere near my pencil. We try to take the costumer in the Creative river: from the source of the first scribbles, to the “estuary” of the realized project. Every “guest” asks for a different idea, and it’s our job to realize this idea in line with consumer trends. I’d say that simple lines, utility, and saving money are the most popular trends right now. Extravaganza is dead. THREE: What software do you recommend for store design? Thw world of software is better for global communication. If you can’t use it, you are dead from the beginning. The most common choice is from “autodesk” with programs like Autocad and 3D Studiomax. They’re excellent of course, but really hard for professionals to use. FOUR: You also design stands. What are the top things you think about when you design a stand? Communication, Visibility and Innovation. Communication: A stand is made because it needs to to communicate something about the product. Visibility: A stand needs to stand out from the others in a big market. Innovation: Because normally we try to use new technology to make the difference in our stands, like LCD or touch screens technology. FIVE: Does the financial crisis influence the design of stands for appearance in trade-fairs? If so how? Happily, the financial crisis didn’t kill the market. Communication and promotion are more important than ever. We try to look the costs, try to use a lower cost material and no more special effects and extravaganza. SIX: What is the most interesting project you have worked on? Every project is different and is always something to learn from. Something I’m really proud of is my first stand I made in Shanghai, a long time ago for a big Italian mattress company. It was my first international job and was really appreciated. For me, recognition is the best thing after a big work. BONUS: You were born in Florence, Italy. Why did you choose London to work? I want LUCASEBISDESIGN to be bigger than Italy and me. I picked London for the cosmopolitan aspect and the variety and creativity in everything. In conclusion, London was the best city to expand my company and my ideas. Do you need a stand for your next trade-fair appearance or do you want to redesign your store? Submit your creative brief and our brief managers will contact you! “Be the first Friday5 of 2012″ All marketers at blur-marketing.com has the opportunity to win the participation in the first Friday5 blog post of 2012. All you have to do is to find as many people you can to join the Exchange before New Years Eve. Good Luck!
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